Dear partners and customers,

With this quarterly newsletter, we provide an overview of what is changing in the Atlassian ecosystem, what it means in practice, how you can prepare, and how Brainsquare can support you.

In this edition, we focus on recent evolutions within the Atlassian platform, including the changing positioning of Assets as a platform capability, the introduction of annual plans for Rovo Dev, and an important milestone in the end-of-life timeline of Atlassian Data Center.

Brainsquare will be attending Team ’26 in Anaheim, Atlassian’s flagship event in the US. We expect a number of announcements and will share the key takeaways in a dedicated “hot” edition of this newsletter shortly after the event.

In this edition:

  • Assets becomes a platform app
  • Rovo Dev annual plans
  • Data Center end-of-life: first milestone

Assets becomes an Atlassian platform app

What is Assets?

Assets is a flexible database application that allows you to map business resources or data to custom digital assets. These may include, for example, people, contracts, digital content, software, or hardware items. Through Assets, these can be connected, tracked, managed, mapped, and visualized using tailored data models.

Originally built for IT service management, Assets has proven valuable across the entire business, supporting HR, facilities, legal, operations, sales, marketing, and customer support. Any team looking to model and manage important resources will benefit from Assets.

What is changing?

Assets is no longer only included in Service Collection, but now comes as a Platform App.

Atlassian Platform Apps are foundational, pre-loaded applications that come with every Atlassian Cloud installation. They provide core capabilities across the Atlassian ecosystem. Today they already include Home, Goals, Teams, Analytics, Administration, Rovo Search, Rovo Chat, Studio, and Projects.

This change makes Assets more broadly available. Until recently, only Premium or Enterprise customers of Jira Service Management / Service Collection could access Assets.

Since February 2026, Atlassian started rolling out Assets to be included in Standard Plans for Service Collection.

Over time, Atlassian plans to extend access to other Atlassian products and collections, including Jira and Confluence (Standard and above). Advanced capabilities, though, such as Assets Data Manager will remain tied to Premium and Enterprise editions.

Why this matters

This change reflects Atlassian’s broader strategy: moving from individual tools to a connected platform with shared data models. It lowers the barrier for organizations to centralize structured data, connect data to workflows and automation, and reduce duplication across tools and teams.


Rovo Dev annual plans

What is Rovo Dev?

Rovo Dev is Atlassian’s AI agent designed for software development teams. Where Rovo focuses on general AI capabilities such as search, chat, and knowledge access, Rovo Dev extends this into the software delivery lifecycle.

Rovo Dev integrates directly into the developer environment, including terminals, IDEs, and Atlassian tools such as Jira and Confluence, reducing the need to switch between contexts.

Rovo Dev supports activities such as:

  • Code understanding and navigation: Gain insights into your codebase, generate documentation, and receive code explanations without leaving your terminal.
  • Speed up your development cycle with AI-assisted code completion, intelligent refactoring suggestions, automated testing, and interactive debugging.
  • Atlassian ecosystem integration: Seamlessly work with Jira issues, update Confluence documentation, and manage your development tasks directly from the terminal. No more context switching between tools.
  • Security and administration: Implement robust permission controls and protocols while efficiently tracking resource utilization and managing user access through role-based permissions. Maintain comprehensive usage monitoring and cost management.
  • Extensibility and customization: Configure tool permissions, optimize your workflow, and extend functionality by connecting your MCP server to match your team’s specific needs.

What is changing?

Since March 2026, Atlassian has started rolling out annual subscription plans for Rovo Dev to a selected group of enterprise and mid-market customers.

This new pricing model is designed to provide:

  • Improved budget predictability
  • Additional procurement flexibility
  • Consolidated visibility on usage and administration

Data Center end-of-life: first milestone

Since March 30, 2026, new customers can no longer purchase or request quotes for Data Center products or associated app licenses. In addition, Atlassian has confirmed that no new features will be developed for Data Center; only security and critical bug fixes will continue.

The final milestone remains unchanged: Atlassian Data Center products will reach end of life on March 28, 2029, three years from now. Customers are expected to transition away from on-premise data center deployments to cloud installations.

What this means in practice

Although 2029 may seem distant, the practical window to prepare a migration is significantly shorter. Experience shows that complex environments — especially those with extensive customizations, integrations, or regulatory constraints — may require 12 months or more to migrate.

What’s more, as the deadline approaches, demand for migration support will increase, and planning capacity across partners and internal teams will become more constrained.

Starting early reduces risk and allows for a more deliberate evaluation of options.

How Brainsquare can help

Brainsquare has a dedicated team to support you throughout this transition:

- Assessing current Data Center environments

- Evaluating cloud readiness and constraints

- Providing cost and ROI analysis

- Designing and executing migration strategies

Our approach focuses on long-term sustainability and alignment with your operating model, rather than a simple technical migration.


If you would like to discuss any of the topics covered in this newsletter, or explore how they apply to your environment, please reach out to our team.

Kind regards,

The Brainsquare Atlassian Team


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