In early October, Atlassian hosted Team Europe ’25 in Barcelona, the European edition of its flagship annual conference.
We attended not only to stay on top of everything happening across the Atlassian ecosystem but, more importantly, to engage in fruitful discussions with customers, other partners, and Atlassian teams.

Only six months after Team ’25 in Anaheim, Atlassian surprised us with another big wave of new announcements. We originally expected a recap of Anaheim, but this time they really stepped up.
From AI breakthroughs to new product collections and enterprise-grade Cloud enhancements, the pace of innovation shows no sign of slowing down.

Here’s our recap of the most impactful updates and what they mean for our customer

Rovo: Atlassian’s AI teammate evolves

Rovo is no longer a single feature. It’s becoming the intelligence layer across the entire Atlassian platform.
Atlassian is embedding Rovo everywhere, empowering teams to work faster, smarter, and more connected than ever.

Key updates:

  • Rovo Search is becoming the new default search experience in Jira, extending across all cloud products.
  • Rovo Chat now understands files and images, offers a collaborative canvas for refining answers, and introduces personal memory that adapts to each user.
  • Rovo Skills allow AI agents to take real actions, like creating a Confluence page, sending an email, or planning a calendar event.
  • Rovo Studio can now automate workflows or even build Forge apps through vibe coding, enabling AI-assisted app creation directly inside Jira.
  • Rovo will soon be available on mobile and desktop, seamlessly integrating with your daily work environment.
  • Enterprises can now choose Atlassian-hosted LLMs, ensuring data privacy by keeping all AI processing within Atlassian Cloud.

Together, these updates position Rovo as the connective tissue for intelligent teamwork across search, automation, and creation.

A more open Atlassian Platform

Atlassian continues to evolve its Cloud platform into a more connected and extensible ecosystem.
The Teamwork Graph, the foundational data layer across Jira, Confluence, and Rovo, is opening up for partners and customers to connect custom data sources and business systems.

Platform highlights:

  • Custom Data Sources: Integrate your legacy tools and systems directly into the Teamwork Graph.
  • Graph APIs for Forge: Build more powerful apps that leverage Atlassian’s unified data model.
  • Assets becomes a platform app, allowing teams across HR, Finance, or Operations to create and manage digital or physical business objects.
  • Projects will soon evolve into a platform app as well, unifying project tracking across departments.
  • Jira Spaces make their introduction, replacing the term “Jira Projects” to better reflect flexible workspaces where teams can organize and manage their work in the way that fits them best. No more confusion with the new Projects platform app!
  • Units and usage-based pricing dashboards are on the roadmap to help large organizations manage complexity and cost.

For enterprises and partners, this evolution opens up endless possibilities to build on top of Atlassian’s platform with security, compliance, and scalability at its core.

Customer Service Management and the new Service Collection

One of the biggest functional updates announced in Barcelona is the general availability of Customer Service Management (CSM), a new Atlassian app dedicated to customer-facing support.

CSM joins Jira Service Management (JSM), Assets, and Rovo Service Agents under a unified Service Collection. Existing JSM customers will automatically get access to CSM at no additional cost.

What this means:

  • Omnichannel support for customer requests, powered by AI and automation
  • Rovo Service Agents that assist in HR onboarding, IT support, and customer service
  • Integrated asset and incident management, bringing together IT and business service operations

For organizations already using Jira Service Management, this is a major expansion that bridges the gap between internal and external support teams, powered by Atlassian AI.

Atlassian Ascend and enterprise-ready Cloud

Atlassian also introduced Atlassian Ascend, a new end-to-end migration program designed to accelerate and de-risk the move to Cloud.
Ascend combines FastShift tools, migration incentives, and expert resources, all built to help organizations transition with confidence in collaboration with Atlassian Solution Partners like Brainsquare.

With Data Center reaching end-of-life in March 2029, now is the ideal time to start planning your Cloud journey.
Brainsquare is your trusted partner to guide you every step of the way, from strategy and assessment to execution and optimization.

Other enterprise Cloud enhancements include:

  • Government Cloud (FedRAMP-compliant) for public sector customers
  • Isolated Cloud environments for stricter compliance needs (coming soon)
  • Expanded scale with new user limits: Jira up to 100,000 users; Confluence (250,000) and JSM (50,000) to follow
  • Multiple sandboxes and backup & restore improvements for safer change management

These developments reaffirm Atlassian’s long-term commitment to enterprise-grade Cloud: scalable, compliant, and ready for the future of teamwork.

Atlassian Collections – Big Value Bundled for Teams

Atlassian’s Collections continue to expand, bringing even more value under one transparent subscription.
Each Collection bundles the tools, AI capabilities, and integrations teams need, all at a single predictable price.

Software Collection – Now Generally Available

A brand-new addition to the Atlassian family, the Software Collection unifies the full development lifecycle into one AI-powered suite.
It combines Rovo Dev, DX, Bitbucket Pipelines, Bitbucket SCM, and Compass to help teams plan, build, ship, and govern software faster and smarter, with Rovo intelligence woven throughout.

Service Collection – Now Live for All JSM Customers

The Service Collection officially launches, bringing together Jira Service Management (JSM), Customer Service Management (CSM), Assets, and Rovo Service Agents.
Existing JSM customers automatically gain access to Customer Service Management at no extra cost, unlocking omnichannel customer support and AI-powered service workflows within a single package.

Teamwork & Strategy Collections – Continuing to Evolve

Already introduced at Team ’25 Anaheim, these Collections continue to mature.
The Teamwork Collection (Jira, Confluence, Loom) enhances collaboration with features like AI-powered content creation, Loom bug reporting, and more.
The Strategy Collection (Focus, Talent, Align) empowers leadership teams with new features like Funds in Focus for investment tracking and Rovo insights for strategic decision-making.

Together, the Collections demonstrate Atlassian’s commitment to simplified pricing and maximum value, giving teams everything they need to collaborate, deliver, and scale within one connected ecosystem.

In summary

Team Europe ’25 made one thing clear: Atlassian is moving faster than ever, expanding its platform, deepening AI integration, and redefining how teams collaborate.

At Brainsquare, we’re excited to bring these innovations to our customers, helping them migrate, automate, and scale confidently in Atlassian Cloud.

Want to get the most out of these new Atlassian innovations? We can help, let’s explore the possibilities together!